Case Study: C4 Energy achieves higher YouTube awareness and recall with Perion’s Outmax

C4 Energy boosts YouTube performance with Perion, driving 95% more Google brand searches

C4 Energy, an energy drink brand owned by Nutrabolt, sought to strengthen its YouTube presence and connect more meaningfully with its core audience in a competitive digital video landscape. The brand aimed to increase awareness and ad recall while improving view performance across premium inventory. To achieve this, C4 Energy worked with Perion Network, leveraging Perion’s Outmax AI-powered optimization technology.

Perion implemented a YouTube strategy using its Outmax technology to continuously analyze performance and automatically adjust media delivery for maximum impact. This approach combined high-impact creative with real-time optimization. The campaign achieved an 80% skippable view rate, surpassing the industry benchmark, and drove a 95% increase in Google brand searches. It also generated significant lifts in brand awareness (20.7%), consideration (15.1%), favorability (11.8%), and ad recall (4.1%), demonstrating measurable brand growth for C4 Energy.

C4 Energy