Case Study: Boost Mobile achieves nationwide brand awareness and purchase intent with Perion’s programmatic DOOH

Boost Mobile lifts purchase intent 480% with Perion

Boost Mobile, a prepaid mobile virtual network operator in Australia, aimed to raise nationwide brand and product awareness to highlight its network coverage and competitive value. The challenge was to reach a broad audience and communicate reliability in a competitive telecommunications market. To achieve this, Boost Mobile partnered with vendor Perion to utilize its programmatic digital out-of-home (DOOH) advertising capabilities.

Perion implemented a data-driven DOOH campaign activated across over 4,000 screens, using smart postcode targeting near retail partners and strategic dayparting to reach consumers at key moments. The solution was extended with cross-channel retargeting on digital platforms. The campaign delivered 25.8 million impressions and resulted in a significant brand lift, including a +480% uplift in purchase intent, a +97% increase in purchase consideration, and a +80% growth in brand familiarity, demonstrating the effectiveness of Perion's approach.

Boost Mobile