Case Study: Bakers Delight achieves a 61% uplift in footfall with Perion's programmatic DOOH

Bakers Delight drives 61% more footfall with Perion

Bakers Delight, an Australian bakery franchise chain, faced the challenge of driving early Easter traffic and creating mass awareness for its inaugural "National Hot Cross Bun Day" event. Their goal was to use engaging advertising over a short, three-day period to maximize impact and drive footfall into their bakeries. To meet this challenge, they partnered with vendor Perion Network.

Perion implemented a programmatic DOOH solution using its retail media inventory and proprietary proximity geofencing tools. The campaign dynamically featured the name of the nearest bakery on screens within a 5km radius, creating a highly relevant call-to-action. This strategy delivered exceptional results for Bakers Delight, including a 61% uplift in footfall, over 306,000 total conversions, and a cost-efficient $0.29 CPA, demonstrating the measurable impact of Perion's solution.

Bakers Delight