Case Study: Austrian Airlines boosts brand awareness with Perion's weather-activated DOOH campaign

Austrian Airlines boosts ad recall 69% with Perion

Austrian Airlines, Austria's flag carrier, sought to significantly boost its brand awareness and consideration in a competitive market. Partnering with Perion and WPP Media, the airline aimed to move beyond simple visibility to strengthen its brand image and spark interest among potential travelers.

Perion implemented a data-driven digital out-of-home (DOOH) campaign featuring weather-triggered creatives that activated on gloomy days to encourage spontaneous travel. The ads were placed in high-traffic Vienna locations and timed for maximum engagement. A Brand Lift Study measured the campaign's outstanding success, including a 69% ad recall rate (43 points above the tourism benchmark) and a 183% uplift in brand image. This Perion solution also drove a 79% increase in interest and a 58% rise in consideration for the airline.

Austrian Airlines