Case Study: Ambetter drives higher CTR with Perion

Ambetter lifts page grabber CTR 87% with Perion

Ambetter, a health insurance marketplace brand, needed to drive awareness for its Open Enrollment Period and generate leads by effectively targeting key audiences. The challenge was to reach users across all platforms and devices in a privacy-compliant way, moving beyond traditional third-party cookie-based targeting. They partnered with Perion to utilize its High Impact Display and CTV products alongside its SORT™ cookieless targeting solution.

Perion implemented a digital advertising strategy using High Impact Display and CTV to create standout ad experiences. The core of the solution was the SORT™ cookieless targeting technology, which identified and optimized toward top-performing audience groups. This approach significantly outperformed traditional cookie-based methods, driving an 87% lift in page grabber click-through rate and a 37% lift in bottom adhesion CTR for Ambetter, effectively maximizing campaign KPIs in a consumer-first, compliant way.

Ambetter