Case Study: Albertsons Companies achieves a 5.5% sales lift with Perion's digital out-of-home media

Albertsons Companies drives 5.5% sales lift with Perion

Albertsons Companies, through its retail media arm Albertsons Media Collective, sought to boost awareness of Primo Water among its shoppers by reaching them during their everyday routines. The vendor, Perion Network, was engaged to execute this campaign using its digital out-of-home (DOOH) advertising solutions.

Perion implemented a high-impact DOOH campaign across screens in locations like transit hubs, gyms, and offices where Albertsons shoppers are active. The solution utilized smart targeting and was optimized mid-flight to focus on high-performing stores. The campaign delivered 5.5 million impressions and drove a measurable 5.5% incremental sales lift for Primo Water, proving the effectiveness of Perion's DOOH strategy.

Albertsons Companies