Case Study: Accor achieves higher Meta engagement with Perion Outmax

Accor cuts cost per engagement by 71% with Perion

Accor, a French multinational hospitality group, sought to maximize engagement on Meta platforms for a March 2025 campaign while simultaneously minimizing its carbon footprint. The challenge was to achieve this measurable impact on both performance and sustainability within a one-month timeframe and a defined budget. To meet this goal, Accor partnered with Perion and utilized its Outmax AI optimization service.

Perion implemented its advanced technology to monitor and optimize Accor's campaigns across Meta in real time. The solution intelligently prioritized ad inventory with lower carbon emissions, balancing environmental responsibility with maximum reach. This strategy significantly reduced the campaign's carbon intensity while also improving cost-efficiency. As a result, Perion helped Accor achieve a 71% lower cost per engagement and a 9% reduction in carbon intensity per 1,000 clicks, proving that sustainability does not require a compromise on performance.

Accor