Case Study: 2degrees achieves sustainable, high-impact DOOH reach with Perion

2degrees delivers 1.7M impressions with Perion for sustainable DOOH

2degrees, a New Zealand telecommunications network operator, faced the challenge of reinforcing its leadership in sustainability by executing a high-performing, carbon-conscious advertising campaign aligned with its net-zero emissions goal. Partnering with Perion Network, they aimed to use programmatic Digital Out-of-Home (DOOH) to position themselves as an innovator in sustainable media and drive engagement with their Community Impact Report.

Perion implemented a multi-layered solution for 2degrees, including Green Curated DOOH Deals powered by Scope3’s emissions modeling to select low-carbon screens, impactful visual storytelling, and a dayparting strategy to maximize visibility. This approach delivered over 1.6 million impressions and achieved a Comparative Sustainability Ranking of 93, placing it among New Zealand's most carbon-efficient DOOH activations. Perion's solution proved that sustainable advertising could achieve significant scale and impact without compromising performance.

2degrees