Case Study: Simpli.fi achieves scalable sales growth and rapid commission automation with Performio

Simpli.fi Scales Sales Team with Performio

Simpli.fi, a programmatic advertising and agency management software firm, faced rapid sales growth and a struggling commission process—manually managing pay for 30+ reps made plan changes slow, error-prone, and opaque. The company evaluated incentive compensation solutions and selected Performio to replace its manual workflows and provide scalable commission management.

Performio was implemented to automate commission calculations, add sales targets, and provide dashboards and YTD stack rankings so reps and managers could track KPIs in one place. As a result, commission processing dropped from 4–5 days to 4–5 hours, Simpli.fi estimated $25K/year saved in administrative overhead, payment errors were reduced, users of Performio doubled, and leadership gained regional visibility and a single source of truth for sales performance.

Simpli.fi

Andries Marx

Chief Financial Officer