Case Study: Big Ass Fans achieves 16% increase in premium product sales and boosts rep motivation with Performio

Big Ass Fans Harnesses Performio to Boost Sales Rep Motivation and Data Visibility

Big Ass Fans, a Lexington, Kentucky‑based manufacturer of high‑volume low‑speed (HVLS) airflow solutions with about 700 employees, was managing complex, tiered commission plans, spiffs, and contests in Microsoft Excel with data fed from Epicor ERP and Salesforce CRM. This spreadsheet approach caused slow commission cycles (about 10 business days after shipment) and limited data visibility, leaving reps with questions about their pay. To address this, Big Ass Fans selected Performio’s incentive compensation platform.

Performio implemented the new system quickly (on‑site deployment in under three days, contract signed in November and commissions issued by the end of February), reconfiguring plans to reflect business segments like e‑commerce, residential, new construction, distribution, and services. The Performio solution delivered real‑time leaderboards and greater transparency, improving rep motivation and payment accuracy, eliminating underpayments, increasing visibility on returns/errors, and driving a measurable 16% increase in premium product sales.

Big Ass Fans

Nick Deters

Director of Sales