Case Study: oo.com.au achieves 52% ROI lift and 43% revenue growth with Performics

Reaching Intended ROI and Revenue Targets for oo.com.au

oo.com.au, an online shopping site carrying a wide range of products, was failing to meet its revenue and ROI targets. The business needed a fast, more sophisticated search strategy to drive revenue‑converting customers—particularly converting users who researched online but previously purchased offline.

Performics delivered a phased optimization program centered on data analysis, a robust search campaign build, automation and conversion‑rate optimization to push customers to buy online. The campaign hit the client’s ROI targets in the first month; ROI grew 52% over three months, revenue rose 43% and CPA fell 25% within 12 months.

oo.com.au