Case Study: Scoot achieves 142M impressions and a 71% reduction in CPA with Performics

Performics Increases Impressions and CTR for Scoot

Performics partnered with Scoot to raise brand awareness and drive bookings in Japan, targeting internet-savvy millennials while keeping cost per acquisition low. The challenge was to reach and convert this audience efficiently across their online touchpoints.

Using an integrated programmatic approach—100% brand share of voice, paid search, display, remarketing and blogger/content activation at peak promotions—Performics guided prospects down the purchase path. The campaign delivered more than 142 million impressions (77% above estimate), grew CTR by 50% and brand searches by 27%, surpassed sales expectations by 130%, and cut overall CPA by 71%.

Scoot