Case Study: Moe’s Southwest Grill achieves 1,238% revenue growth with Performics

Maximizing Results with a Limited Budget How a Campaign Restructure Improved Performance

Performics partnered with Moe's Southwest Grill to solve a coverage gap caused by an SEM budget concentrated on top-performing markets. To enable paid search in lower-performing franchise markets without draining corporate spend, Performics proposed a franchise-funded approach; the test launch used a lean monthly budget and a 30‑mile radius to avoid overlap with existing markets.

Performics built a single franchise catering campaign, ran a two-week benchmark, then broke out a Top Performing Catering campaign by moving converting terms and prioritizing budget for those keywords. The restructure drove major efficiency and growth: clicks +40%, CTR +900%, CPCs down ~42%, CVR +723% and revenue up 1,238%—demonstrating the strong impact of campaign structure.

Moe’s Southwest Grill