Case Study: Aviva achieves 180M impressions, 4.1M votes and a 50% awareness lift with Performics

Launch of Aviva Community Fund UK Through Charitable Groups

Aviva Community Fund UK is a charitable grant program that invited local community groups to submit projects for a chance to win up to £25,000. Aviva needed to raise awareness, drive entries and votes, and position the brand as genuinely community-focused rather than just a large corporate sponsor.

Performics built a coordinated launch—technical SEO and UX fixes, MSN and YouTube takeovers, paid search and skippable YouTube ads, plus optimized social video distribution—to maximize visibility and engagement. The campaign reached 16.5 million users in 24 hours, delivered 180 million impressions and 236,000 clicks, generated 435,000 registered users, nearly 3,500 entries and 4.1 million votes, and drove a 50% increase in awareness (with campaign-aware consumers 22% more likely to consider Aviva).

Aviva

Maurice Tulloch

CEO UK & Ireland GI