Case Study: Yoigo achieves 76% more website traffic and 28% more registrations with Performics' data-driven campaign

Increasing Yoigo’s Website Traffic & Registration Through New Campaign

Yoigo, a telecommunications provider operating in a highly competitive market, needed to differentiate itself with a new campaign that would attract consumers, drive traffic to its website, and increase online registrations.

Performics delivered a consumer-focused, data-driven plan: they analyzed past traffic sources to infer intent, built audience clusters, and served tailored content at the right time and place. The campaign boosted website traffic by 76%, generated 3,278 registration requests (a 28% increase), cut CPA from €61.66 to €34.80, and achieved 60% of registrations via the online request form.

Yoigo