Case Study: Fibra ONO achieves 27% sales growth and 21% CPA reduction with Performics

Increasing Sales & Search for ONO Through Media Plan

ONO, a telecom operator competing against much larger rivals like Movistar, Orange and Vodafone, needed to stretch a comparatively small online and offline media budget to maximize every sales channel. Performics was brought in to tackle this challenge and improve both sales and brand search performance.

Performics combined its proprietary Touchpoints tool and Ninah attribution/econometric models with audience segmentation, conversion-funnel optimization, A/B testing, dynamic ads, landing-page personalization and programmatic buying. The campaign delivered a 27% increase in sales, a 21% decrease in CPA, a 21% rise in brand search, made digital the second-largest online sales source, increased the digital channel’s sales share by 5 percentage points, and won Gold for Best European Integrated Campaign.

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