Case Study: Kohl's Department Stores achieves 27% sales growth and 21% lower CPA with Performics

Increase of Engagement Rate Through Multichannel Media Strategy

ONO, a regional telecom operator competing against much larger rivals like Movistar, Orange and Vodafone, needed to stretch a limited offline and online advertising budget across every sales channel. The challenge was to increase conversions and brand demand in an aggressive market where competitors outspend them by roughly five times.

Performics combined its Touchpoints planning tool with Ninah attribution and econometric measurement, then boosted online efficiency through audience segmentation, funnel optimization, A/B testing, dynamic ads, landing-page optimization, personalization and programmatic buying. The campaign cut CPA by 21%, lifted sales by 27%, grew brand search by 21%, made digital the second-largest online sales source and added five percentage points to digital channel sales—earning a Gold for Best European Integrated Campaign.

Kohl's Department Stores