Case Study: Airtel achieves 90% registration-to-install ratio and dramatic CTR lift with Performics

Increase in Client’s CTR and Registration to Install Ratio

Performics worked with a calling app struggling to stand out in a crowded market against competitors like Skype, Rebtel, Viber and Tango. The client needed to reach 200,000 installs and attract NRIs across 25+ countries, with a target registration-to-install conversion rate of 80%.

Performics ran targeted creatives highlighting the “cheapest call rates,” built a currency-based call calculator on a dynamic landing page, assembled a custom audience of phone numbers in 30 countries, and timed Facebook outreach around major festivals to emotionally connect with non-residents. The campaign lifted the registration-to-install ratio to 90%, drove more branded searches and improved brand reputation, and produced a significant increase in CTR and conversions.

Airtel