Case Study: Nestlé achieves increased Facebook engagement and fan growth with Performics

Driving Engagement Through Social Channels

Performics developed a social plan to boost engagement for Nestlé’s Leche Evaporada IDEAL and La Lechera, which were competing with Leches Dos Pinos for the largest Facebook community and highest engagement in the region. The campaign targeted young women (18–35) in Costa Rica, Panama and Honduras who seek easy, practical recipes, tapping into strong local interest during the World Cup—especially around Costa Rica’s performance.

Performics executed a two‑phase Facebook strategy—May focused on reach to gain new fans, June on engagement with World Cup‑themed posts—aligning content marketing with media buying. With a $9,600 ad spend over two months, Ideas para Consentir grew its Facebook community, boosted engagement rates, and surpassed its competitor ahead of schedule.

Nestle