Case Study: Fiji Airways achieves 19% increase in bookings and 18% revenue with Performics

Development of a New Campaign and Increased Booking Volume for Fiji Airways

Fiji Airways Australia needed to boost booking volume without increasing media spend after previous campaigns underperformed due to tagging limitations, exhausted retargeting pools and limited creative resources. Performics was engaged to rebuild the campaign and capture incremental demand.

Performics restructured and expanded site tagging, tested and implemented tags, increased creative variations, and used audience segmentation to deliver tailored messaging and maximize higher‑converting retargeting pools. The campaign lifted retargeting impressions by 59%, remarketing bookings by 19% and booking revenue by 18%.

Fiji Airway

Franc Zvonar

General Manager of Marketing & Ecommerce