Case Study: AHM achieves 401% more customer acquisitions, higher conversion rates and $1.9M media cost savings with Performics

AHM - Achieved Higher Conversion Rates & Customer Acquisition at a Lower Cost

Performics partnered with AHM, a newly repositioned “no‑nonsense” health insurer, to support its website relaunch and grow market share. The brief focused on driving traffic and new customer acquisition from a predominantly young, budget‑conscious online audience (early 20s–34) who needed mandatory health cover.

Using targeted search and Google Display Network campaigns with engaging ad copy to boost visibility, engagement and quotes, the campaign saved AHM $1.9M in media costs while generating more acquisitions and dramatically lowering CPA. Results included a 401% increase in customer acquisitions year‑on‑year, a 147% lift in overall site conversion rate and a 230% SEM conversion rate.

AHM