Case Study: Kiehl's achieves major online sales growth and positions affiliate marketing as its #2 channel with Performics

Activation of Affiliate Marketing Strategy to Increase Online Sales for Kiehl’s

Kiehl’s engaged Performics to boost online sales in Spain by 60% year-over-year and better align search and affiliate marketing. The challenge was to motivate affiliates without relying on aggressive discounting while delivering measurable sales growth.

Performics launched an affiliate-only voucher across two platforms with free shipping, luxury samples, a 15% time-limited (48-hour) discount, and two 20% promotional days, plus monthly gift baskets for top sellers and personalized performance presentations for affiliates. The program drove strong engagement and made affiliate marketing the second-largest source of Kiehl’s online sales (after search) between August 2014 and October 2015.

Kiehls