Case Study: Personal Fitness App increases free trials with Perform[cb]

Well-known personal fitness app increases trials in first 45 days with a new cpa campaign

Personal Fitness App partnered with Perform[cb] to increase new user installs while meeting a specific eCPA goal for free trial activations. The company wanted to use Perform[cb]’s in-app display network to drive more trials and installs efficiently.

Perform[cb] launched a CPA campaign and then layered in a CPI campaign at the same time, using its in-app display network and performance learnings from similar apps to optimize delivery. This approach generated 2,000+ trials in the first 45 days, increased free trials by 19%, and brought the average cost per free trial down to $7.