Case Study: Social Casino Gaming App achieves #1 App Store keyword rankings with Perform[cb]

Well-known Gaming App Ranks #1 In App Store With Keyword Campaign

A social casino gaming app partnered with Perform[cb] to boost distribution for key App Store search terms and improve visibility for one of its apps. The customer wanted to strengthen rankings for selected keywords and increase organic traffic through a keyword campaign.

Perform[cb] implemented incentivized traffic through three-day burst campaigns, followed by maintenance campaigns, to drive users to the App Store search page and encourage keyword searches. The result was a major lift: the keywords “Casino Games” and “Casino Games for Free” rose from #71 and #31 to #1 and held those positions, while organic traffic increased 45% and the app improved from #88 to #25 in its category.