Case Study: Leading Financial App drives 40K monthly users with Perform[cb]

Well-known financial app drives 40k increase in monthly users

Leading Financial App, a top money management and investing application, wanted to acquire high-quality users at scale while maintaining strong ROI. To support its user acquisition goals, it worked with Perform[cb] and leveraged the Perform[cb] display network.

Perform[cb] delivered engaged users who installed the app, registered, and linked a bank account, consistently meeting aggressive acquisition targets. The campaign drove an average of 40,000 monthly users on iOS, with 50% of installs linking a bank account and an average $7 eCPA on linked-account users, helping support the app’s growth and eventual acquisition by a large financial institution.