Case Study: Leading UK Premium Transport Service boosts conversion and first-time bookings with Perform[cbl]

UK premium transport service increases conversion rate & achieves higher first-time booking rate

Leading UK Premium Transport Service worked with Perform[cb] to lower its average cost per ride booking to $20 and increase the share of users who installed and booked within the first week to 30%. The goal was to improve app-driven booking efficiency while maintaining high-quality traffic.

Perform[cb] used a strategic mix of pricing models, optimized all traffic channels for ROI, and scaled campaigns heavily on weekends when transport app usage was highest. With ongoing campaign optimization and customized reporting, Perform[cb] consistently beat the 30% install-to-booking target and maintained a $20 average first booking cost, helping drive a 25% month-over-month spend increase over three months.