Case Study: Leading Travel App increases post-install purchases with Perform[cb]

Travel app increases conversion rate month over month

Leading Travel App, a well-known travel app, partnered with Perform[cb] to improve post-install purchases while keeping CPI and CPA costs efficient. The campaign focused on users across the UK, DE, FR, ES, and IT on both iOS and Android.

Perform[cb] implemented campaigns optimized with install and post-install event data, supported by its affiliate partner network across in-app, display, and video sources. Using exclusive sources with prior success in travel, Perform[cb] delivered 50,000+ new customer installs, exceeded target install purchase conversion rates by 50% in the first month, and drove month-over-month conversion rate growth over four months.