Case Study: Spotify achieves a 532% increase in installs with Perform[cb]

Spotify increases installs and customer acquisition during and following super bowl weekend

Spotify partnered with Perform[cb] to increase new user installs and customer acquisition. Looking to add incremental volume and more diversity to its acquisition strategy, Spotify needed a partner that could quickly launch a media buy alongside its scheduled Super Bowl advertising.

Perform[cb] executed large media buys with top-tier partners to create a strong traffic surge during Super Bowl weekend and the days that followed. The campaign drove a 532% increase in installs and more than 50,000 installs over the Super Bowl weekend, while also continuing to deliver daily leads in the months afterward.

Spotify