Case Study: Redfin achieves higher clicks and CTR with Perform[cb]

Redfin - Customer Case Study

Redfin partnered with Perform[cb] to test new ad creative and messaging against their existing assets. The goal was to determine which call to action and creative approach would perform best in a mobile acquisition context.

Perform[cb] ran an in-house programmatic campaign using its internal media team, testing both creative sets with the same targeting and bidding methods to ensure a fair comparison. The new creative delivered 2% more clicks overall, a 0.01% higher click-through rate, and a 0.01% increase in click-to-install rate after rollout, leading Redfin to move forward with the new creative.

Redfin