Case Study: QuoteWizard Achieves 92,000% Lead Growth with Perform[cb]

Quote Wizard Sees 92,000% Increase In Leads Generated

QuoteWizard, a lead generation marketer, wanted to scale its customer base while improving lead quality. Using Perform[cb]’s CPA marketing approach, the company needed to move beyond a flat payout model that overpaid for low-quality leads and under-valued its best prospects.

Perform[cb] implemented its hyper-targeted lead tier system, assigning values to specific form fields and optimizing payouts by traffic channel, device type, and day of week. The result was a 10x increase in monthly budget, lower eCPA, higher ROI, and a 92,000% increase in leads generated in 2019, rising from 235 leads in Q1 to more than 220,000 in Q4.

QuoteWizard