Case Study: Leading Photo Printing App achieves 130,000+ first-time purchases with Perform[cb] affiliate marketing optimization

Photo printing app increases first-time purchases with affiliate marketing optimizations

Leading Photo Printing App, a well-known app that lets users order physical photos from their camera roll and social accounts, worked with Perform[cb] to increase app installs and first-time purchases while staying within CPA targets. Since 2016, the company has partnered with Perform[cb] as its acquisition goals evolved from installs to driving more new purchasers.

Perform[cb] implemented affiliate marketing optimizations, shifting campaigns from a CPI model to a CPE model and aligning partner performance with purchase rates and user LTV. This approach helped Perform[cb] deliver more than 130,000 first-time purchases since 2018, while also maintaining strong compliance and anti-fraud standards.