Case Study: Leading Financial App achieves 11% more installs and 19% more funded accounts with Perform[cb] CPI Management

Perform[cb] Agency Cpi Management Increases Installs & Funded Accounts

Leading Financial App, a well-known financial app, needed help driving more volume from its mobile CPI campaigns while maintaining quality and improving funded-account conversions. It hired Perform[cb] to manage its CPI campaigns through additional networks under Ignite CPI management.

Perform[cb] launched and optimized CPI management across multiple networks, prioritizing the highest-quality user acquisition sources and the best performers for Link Funded Account (LFA). As a result, Perform[cb] increased installs by 11% overall and raised the number of users linking a funded account by 19%, while achieving an average LFA CPA of $35.39 versus a $50–60 goal.