Case Study: Leading Athletic Company achieves a 96% ROAS increase with Perform[cb]

Leading Athletic Company - Customer Case Study

Leading Athletic Company, a well-known athletic brand, wanted to increase average order value and improve Return on Ad Spend (ROAS) through promotions on deal and coupon sites. They turned to Perform[cb] for affiliate and coupon-site optimization support.

Perform[cb] audited and A/B tested the brand’s coupons to identify the highest-AOV versions, then focused spend on the best-performing offers and created exclusive, targeted coupons for publishers’ audiences. This approach drove a 30% increase in revenue, a 79% increase in conversion rate, and a 96% increase in ROAS.