Case Study: Leading Children’s Brand boosts sales with exclusive promotions from Perform[cb]

Increased sales with exclusive promotions

Leading Children’s Brand worked with Perform[cb] to test exclusive and semi-exclusive promotions for a month. Their goal was to understand uplift, incremental sales volume, and which publisher channels were most affected ahead of a key high season.

Perform[cb] ran A/B testing through its agency approach to compare exclusive coupons and limited-time offers. The campaign delivered a 46% month-over-month increase from exclusive discounts and a 151% increase on targeted content sites, while also identifying the best promotion types before the brand’s high season.