Case Study: Popular Home Improvement Marketing Company achieves 1,917% more leads with Perform[cb]

Home improvement marketer achieves 1,917% increase in leads

Popular Home Improvement Marketing Company partnered with Perform[cb] to solve a common lead-generation challenge: they needed to grow their lead volume while also improving lead quality. At the time, they were using a flat payout model that overpaid for lower-quality leads and undervalued their best prospects, creating traffic-source misalignment and reducing customer lifetime value.

Using Perform[cb]’s proprietary hyper-targeted lead tier system, the company shifted to a state-based tier segmentation approach that right-priced traffic based on lead quality. This enabled them to scale more efficiently in markets with the right contractor availability, resulting in a 41x budget increase from 2015 to 2019 and a 1,917% increase in quality lead conversions, along with improved ROI and CLVs.