Case Study: High-End Food Delivery Service achieves 25:1 ROAS targeting affluent households with Perform[cb]

High-End Food Delivery Service - Customer Case Study

High-End Food Delivery Service, a premium meal delivery brand, wanted to grow sales across a wider mix of affiliate channels while staying tightly aligned with its brand messaging and promotions. The company aimed to reach affluent, highly educated households and improve performance from partners that generated the strongest lifetime value and repeat customer rates.

Perform[cb] built a targeted affiliate strategy using demographic, psychographic, and competitive research to recruit the right partners across deal, coupon, content, review, influencer, mobile, video, and social channels. By optimizing toward high-LTV publishers and return customers, Perform[cb] delivered a 25:1 ROAS, 102% average month-over-month growth after month three, and a 106% average increase in productive publishers quarter over quarter.