Case Study: HelloFresh achieves highest conversion rates with Perform[cb]

Hellofresh Sees Highest Conversion Rate Compared To Competitor Networks

HelloFresh worked with Perform[cb] to run a user acquisition campaign across iOS and Android aimed at increasing customer subscriptions while keeping bids within target CPI and CPS ranges. The company needed a way to drive efficient installs and post-install conversions for its food delivery app.

Perform[cb] used HelloFresh’s attribution platform to set up postbacks for installs and subscription events, launched hand-selected in-app display partners with a strong history in food and drink apps, and shifted the campaign from CPI to CPA to optimize for new subscriptions. The result was HelloFresh’s highest conversion rate compared with its other display network partnerships, while Perform[cb] helped reduce ad spend and improve ROI.

HelloFresh