Case Study: Drizly achieves 90% lower eCPA with Perform[cb]

Drizly decreases ecpa by 90% compared to competitor programmatic partners

Drizly partnered with Perform[cb] to increase post-install purchases while keeping CPI and CPA costs low. The alcohol delivery app was focused on acquiring quality users within target DMAs to consistently meet internal user acquisition goals and maintain strong gross ROI benchmarks.

Perform[cb] used its partner network and a comprehensive mix of in-app, display, and video media to drive efficient acquisition performance. As a result, Drizly saw a 90% decrease in eCPA on new purchases compared with a competing programmatic partner, while also exceeding target ROI benchmarks and acquisition goals.

Drizly