Case Study: Leading Athletic Brand achieves lower CPA and higher ROAS with Perform[cb]

Cpa-based search partner increases volume & roas

Leading Athletic Brand partnered with Perform[cb] after identifying a cost inefficiency in its paid search program. The brand needed a more effective way to manage search spend while improving performance across major search engines.

Perform[cb] recommended an affiliate partner and converted the traditional CPC search campaign into a CPA-based model, compensating only for converted sales. This lowered risk and CPA for the advertiser while increasing volume and boosting ROAS by 51%, with CPA cost reduced by 4%.