Case Study: Car Insurance App achieves #1 App Store ranking with Perform[cb]

Car insurance app ranks #1 in the app store

Car Insurance App partnered with Perform[cb] to grow brand awareness and user acquisition for its new car insurance offering and mobile app in the U.S. As a newer entrant in the car insurance space, the company needed a way to quickly expand its presence and drive quality quote requests.

Perform[cb] tested and optimized multiple partners, using dynamic rates with CPA campaigns and then adding a CPI campaign to increase volume. This approach generated over 5,000 new quote requests in three months, drove a 75% month-over-month increase in new user acquisition early in testing, and helped Car Insurance App reach #1 in the Apple App Store’s car insurance category.