Case Study: Acorns Achieves 52X Install Growth with Perform[cbi]

Acorns increases app installs by 52x in 6 months with a new customer acquisition strategy

Acorns wanted to increase app install volume while maintaining a 20% registration rate for new installs. Perform[cb] partnered with Acorns using its network and agency support to design a new user acquisition strategy focused on growth without sacrificing quality.

Perform[cb] launched with a $5,000 test budget, prioritized iOS users, and scaled conservatively to ensure partners met the registration target before expanding. The campaign grew from 1,113 installs to 57,846 installs in four months, a 52x increase, while maintaining KPI performance, and Perform[cb] also expanded Acorns’ partner diversity by adding 47 new partners within six months.