Case Study: Rocking M Ranch simplifies cattle feeding and saves time with Performance Beef by Performance Livestock Analytics

Rocking M Ranch - Customer Case Study

Rocking M Ranch, a cattle operation in Missouri, faced challenges with the time-consuming and complex process of managing feed rations and tracking cattle data across multiple pens using handwritten notes. Owner Lee Marriott sought a smarter way to work and needed a solution that was simple to use despite his initial skepticism towards technology. He turned to Performance Livestock Analytics and implemented their Performance Beef cattle management software.

The Performance Beef solution provided a user-friendly digital platform that simplified ration management and tracking. It eliminated handwritten notes, saving Lee significant time and allowing him to easily adjust rations or delegate feeding tasks to others using an iPad. The software provided real-time visibility into what was fed across the operation. Performance Livestock Analytics delivered a highly effective tool that made cattle feeding much handier and more efficient for the ranch.

Rocking M Ranch

Lee Marriott

Rocking M Ranch