Case Study: Ribeye achieves top-end quality control and after-sales service with Performa IT and Salesforce

Ribeye launches After Sales in 1 month with Performa IT

Ribeye, a British manufacturer of luxury rigid inflatable boats and super-yacht tenders, faced a challenge in meeting the high expectations of its top-end market. Their existing manufacturing and management processes were unsustainable for a high-end clientele that demanded precision and quality. To support their goal of becoming the world's number one tender manufacturer, they engaged their existing vendor, Performa IT, to expand their use of the Salesforce platform beyond CRM to improve quality control and the customer experience.

Performa IT implemented Salesforce Service Cloud and the TaskRay project management module to create a comprehensive After Sales and quality control system. This solution provided increased visibility into production issues, enabled precise warranty costing, and fostered a company-wide mindset shift towards quality. The results included quicker fixes, better product quality, and data-driven decision-making that often challenged preconceptions. Performa IT's work has positioned Ribeye for further digital transformation, with new projects underway to integrate customer specifications and production timesheets directly into Salesforce.

Ribeye