Case Study: dmlights achieves centralized management of 50,000 SKUs in 4 languages with Perfion PIM

With Perfion PIM we easily manage product data of 50,000 SKUs in 4 languages

dmlights, one of the world’s largest online lighting retailers, struggled for years with product data managed in spreadsheets — more than 50,000 SKUs from 100 brands and manual imports into the webshop made filtering, updates and performance slow and extremely time consuming. To solve this, dmlights selected Perfion and its Perfion PIM system to centralize and structure product information.

Perfion implemented a fully integrated PIM that feeds the eCommerce platform (and WMS) with product descriptions, images, technical details and barcodes, supporting 50,000 SKUs in four languages and more than 250 attributes. The Perfion solution delivers automated publishing, powerful filtering and formula-driven descriptions, drastically reducing manual work, shortening time-to-market and improving reliability — with a documented Perfion ROI of under one year.

dmlights

Jef De Meutter

Chief Executive Officer