Case Study: Liberty Wines achieves streamlined multi-channel publishing and major time savings with Perfion PIM

We can point Perfion to any database source and any ERP

Liberty Wines, a major UK wine importer and wholesaler, needed to replace a bespoke PIM that was tightly coupled to their old ERP when moving to Microsoft Dynamics NAV. IT Manager Tom Brown evaluated options and selected the Perfion PIM solution for its out‑of‑the‑box configurability and the ability to be pointed at any database or ERP, avoiding a costly rebuild of their custom system.

Perfion was implemented as a single source of truth for product metadata (tasting notes, vineyard/vintage data, dietary flags, etc.) and to feed multi‑channel outputs such as catalogs, newsletters, InDesign publications and the website. The Perfion rollout sped up report and export creation, supported ongoing SKU growth (≈9,000 SKUs, +1,500–2,000/year), freed about 0.5–1 FTE annually in marketing, eliminated extensive IT maintenance of the old PIM and delivered a documented ROI in under a year.

Liberty Wines

Tom Brown

IT Manager