Perfion
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Case Study: Watson-Marlow reduces data sheet updates from 3 hours to 5 minutes with Perfion PIM
A Perfion Case Study
Watson-Marlow cuts data sheet updates from 3 hours to 5 minutes with Perfion
Watson-Marlow, a UK-based manufacturer of displacement pumps, faced a significant challenge in manually managing product information across its global digital presence. The company struggled with time-consuming updates, as each change to a data sheet across 21 languages took 2-3 hours to complete using desktop publishing software, and adding new markets required building websites from scratch. To address this, they implemented the Perfion PIM solution.
By using Perfion as a central product data hub, Watson-Marlow automated its workflows and created a single source of truth for all product details. This solution delivered substantial results, reducing the time to update a data sheet across all languages from 3 hours to just 5 minutes. Additionally, Perfion enabled automated website updates, provided greater scalability for entering new markets, and ensured consistent branding across all regions.
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