Case Study: Oase Outdoors achieves significant time savings and higher product data quality with Perfion PIM

The time savings and the remarkably enhanced data quality alone are worth the investment

Oase Outdoors ApS, which owns the Outwell, Easy Camp and Robens brands, struggled with an unreliable web-based catalog and PIM system that required two specialist super users to import/export data, frequent debugging, and manual graphic work because of poor Adobe InDesign integration. Seeking a stable, user-friendly, desktop-based solution with a Microsoft-like interface, Oase Outdoors turned to the Perfion PIM system to replace their legacy setup.

Perfion implemented a flexible PIM that feeds product information to three brand websites, a secured dealer portal and printed catalogs in five languages across 45 markets, with full Adobe InDesign integration so catalogs can be produced in-house. As a result, Perfion eliminated the need for dedicated super users (marketers now update product data themselves), dramatically improved data quality and stability, and delivered measurable benefits including faster workflows and a documented return on investment in less than a year.

Oase Outdoors ApS

Erling Bech

IT Manager