Case Study: AMO Toys achieves an automated B2B webshop and streamlined product-data management with Perfion

The PIM system opened the door to our online B2B platform and webshop

AMO Toys Scandinavia A/S is a fast-growing independent toy distributor whose product range and product information increased tenfold, creating a data chaos of suppliers’ Excel sheets and missing item details. This made it impossible to maintain a consistent structure in Microsoft Dynamics AX or to launch the customer-demanded online B2B webshop, so AMO Toys turned to Perfion for a PIM solution.

Perfion implemented its PIM fully integrated with Microsoft Dynamics AX and AMO’s InDesign templates, and now feeds the uCommerce-based B2B portal and webshop with up-to-date product data. Perfion automates price-list updates, imports suppliers’ Excel files, exports customer-specific data on demand, handles four currencies and four languages, and delivers 100% InDesign integration — improving workflows, enabling sales self-service and driving steadily increasing webshop orders, with a documented ROI in under a year.

AMO Toys

Steffan Schjøt Christensen

Product Manager