Case Study: Mack & Schühle achieves centralized, multi-channel product information and higher productivity with Perfion

Perfion is Mack & Schühle’s source of information for all channels

Mack & Schühle AG, a leading Central European distributor of wine and spirits, faced fragmented product information (descriptions, images, brands, certifications, etc.) scattered across multiple systems, making it difficult to keep sales and marketing channels up to date. To address this challenge they selected Perfion and implemented the Perfion PIM (Product Information Management) solution as their central product-data platform.

Perfion was deployed as the single source of truth, fully integrated with Microsoft Dynamics NAV and the Magento e‑commerce platform, and used with Perfion’s Report Designer and Adobe InDesign integration for catalog production. As a result, Perfion centralized and improved data quality, increased productivity by simplifying maintenance, enabled employees to manage updates without external vendors, and noticeably shortened catalog production time — with the vendor reporting a documented return on investment in under a year.

Mack & Schühle

Markus Allgaier

Board of Finance and Organization