Case Study: Vittoria Industries achieves uniform product communication and automated, error‑free catalogs with Perfion

Perfion ensures uniformity of communication around our products

Vittoria, the world’s leading manufacturer of bicycle tires, faced fragmented product data across independently managed factories and a lack of integration with its Dynamics AX ERP, which led to misaligned technical information and slow, manual marketing processes. To solve these challenges Vittoria selected the Perfion Product Information Management (PIM) system to centralize product information and streamline content for marketing and sales.

Perfion delivered a 100% integration with Vittoria’s Dynamics AX and the Sana Commerce B2B eCommerce platform, creating a single source of truth with built‑in permission barriers, automated catalog creation, and a streamlined translation workflow. As a result, Vittoria achieved more automation, easier access to accurate product data, fewer errors, faster response times to external requests, full control of catalog files, and a documented return on investment in under a year thanks to Perfion.

Vittoria

Michael Marx

Senior Executive Manager